The art of styling is the art of knowing how to build the right look by choosing clothes and all of the accessories. It is a profession which requires passion, a deep knowledge of fashion and a working knowledge of fashion, and a working knowledge of trends of the moment.
A Fashion Stylist’s professional journey develops through serious research conducted at designers’ showrooms, backstage at fashion shows, at fashion events and photo-shoots mixing different styles with one’s own personal vision.
The stylist is the figure who bears the creative responsibility for the whole production. In particular the Fashion Stylist is the person who has the final voice together with the photographer of choosing the models, the make-up artist and hair stylist. The Fashion stylist also has a strong voice in the decision making of the location and the ambience of the photo-shoot or fashion show. Together with the production team, the Fashion stylist takes part in the choice of the most significant photo to show an editor, or client.